Experience
James Kekanovich: dj & director, qpoint marketing inc.
An experienced Dj with vast music knowledge accross all genres and eras
An expert in the marketing of music and event environments over three decades
A creative individual that has worked with Universal Music, Sony, Sony Ericsson, DuPont, and many meeting planners
Music sets the tone for the right atmosphere of an event!
Entertain
Thousands of people have benefited from James' experience over the years at a variety of events, weddings, school dances, and nightclubs.
From an ideation perspective:
James has collaborated with artists, designers, architects, venues, and audio-visual companies to create one of kind entertainment event experiences in unique environments ranging from theme nights and nightclubs to dance parties with international artists at interesting venues such as: “CN Tower”, abandoned WWII munitions factory, and an Aircraft Hangar.
qpoint provides audio-visual and mobile Dj services.
From a promotions perspective:
A high level of experience with promotions including such guerilla marketing tactics as face to face flyer campaigns, event vehicles, cross promotion at other events and expanding on the term “brand ambassador”. I discovered “influencers” in a variety of markets and hired them as brand ambassador’s to promote events. The artists, venue, and themed environments were also custom tailored to create a “one of a kind experience” for the specific audiences. “Everything was interconnected.“
Today, face to face guerilla marketing campaigns are common place. This was a revolutionary idea in the early 1990s.
Nightclubs such as RPM, The OZ, Limelight, and Whiskey Saigon would trust me develop an idea for their theme nights, take charge of the entertainment and assume responsibility to promote the night. I would develop the idea, coordinate the marketing via media ads(print and radio) and guerilla marketing. These were successful events that often had attendance levels of more than one thousand people.
When these theme nights were established, I would then approach the record companies in order to offer them an opportunity to promote their artists to the target audience which was , again, a revolutionary idea for the early 1990s. Lifestyle brands that wanted to be associated with these audiences were also approached. Highlights included: live events, record release parties, live to air broadcasts, award winning national promotions (for ex. the cross Canada tour: Sony Ericsson Rocks”), brand activation vehicles, themed nightclub events, retail point of purchase, tradeshow exhibits, and negotiating record deals with major labels (Sony Music) that also had a marketing component.
Engage
From a brand environment perspective:
James' recent experience has expanded to include award winning permanent retail and architectural brand experiences.
From a planning perspective, he has experience with both return on objectives and return on investment mandates from fortune five hundred companies such as Labatt, DuPont, and Sony. His projects are featured in cities like Toronto, New York, and Chicago.
qpoint's head office is located an hour north of Toronto. 416.616.3961 Dj@qpointmarketing.com
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Experience
James Kekanovich: dj & director, qpoint marketing inc.
An experienced Dj with vast music knowledge accross all genres and eras
An expert in the marketing of music and event environments over three decades
A creative individual that has worked with Universal Music, Sony, Sony Ericsson, DuPont, and many meeting planners
Music sets the tone for the right atmosphere of an event!
Entertain
Thousands of people have benefited from James' experience over the years at a variety of events, weddings, school dances, and nightclubs.
From an ideation perspective:
James has collaborated with artists, designers, architects, venues, and audio-visual companies to create one of kind entertainment event experiences in unique environments ranging from theme nights and nightclubs to dance parties with international artists at interesting venues such as: “CN Tower”, abandoned WWII munitions factory, and an Aircraft Hangar.
qpoint provides audio-visual and mobile Dj services.
From a promotions perspective:
A high level of experience with promotions including such guerilla marketing tactics as face to face flyer campaigns, event vehicles, cross promotion at other events and expanding on the term “brand ambassador”. I discovered “influencers” in a variety of markets and hired them as brand ambassador’s to promote events. The artists, venue, and themed environments were also custom tailored to create a “one of a kind experience” for the specific audiences. “Everything was interconnected.“
Today, face to face guerilla marketing campaigns are common place. This was a revolutionary idea in the early 1990s.
Nightclubs such as RPM, The OZ, Limelight, and Whiskey Saigon would trust me develop an idea for their theme nights, take charge of the entertainment and assume responsibility to promote the night. I would develop the idea, coordinate the marketing via media ads(print and radio) and guerilla marketing. These were successful events that often had attendance levels of more than one thousand people.
When these theme nights were established, I would then approach the record companies in order to offer them an opportunity to promote their artists to the target audience which was , again, a revolutionary idea for the early 1990s. Lifestyle brands that wanted to be associated with these audiences were also approached. Highlights included: live events, record release parties, live to air broadcasts, award winning national promotions (for ex. the cross Canada tour: Sony Ericsson Rocks”), brand activation vehicles, themed nightclub events, retail point of purchase, tradeshow exhibits, and negotiating record deals with major labels (Sony Music) that also had a marketing component.
Engage
From a brand environment perspective:
James' recent experience has expanded to include award winning permanent retail and architectural brand experiences.
From a planning perspective, he has experience with both return on objectives and return on investment mandates from fortune five hundred companies such as Labatt, DuPont, and Sony. His projects are featured in cities like Toronto, New York, and Chicago.
qpoint's head office is located an hour north of Toronto. 416.616.3961 Dj@qpointmarketing.com
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